ATOMIC

Atomic is an Austrian company founded in 1955 by Alois Rohrmoser, its business is the industrial production of skis. In 1989, Atomic was the first equipment manufacturer to offer skis, bindings, boots and poles under the same label. Atomic offers innovative products for all types of skiing and all levels of ability. Since then, the brand has expanded its range of winter sports equipment, offering helmets, boots, poles, boot covers, ski covers, etc. In 2013, Atomic is the world's largest ski manufacturer, producing 1.6 million pairs of skis each year, whereas the company began by producing just 40 pairs of skis in 1955.